Merkataritza txikia indarra galtzen ari da; horren erakusgarri da azkenaldian pertsianak betiko jaitsi dituzten denda txikien ugaritzea. Fenomeno horren beste aldean dago frankizien eta saltoki handien etengabeko ugaritzea, hori guztia globalizazioarekin lotuta. Gipuzkoan ere nabarmena da aldaketa.
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